Blog

Before and After: Modern Tuscany in Brooklyn Heights

1. Kitchen (Before and After)                                   2.

Welcome back!

It’s 2012 and we’re having an exciting (and busy!) year. So excited that we’re introducing our new before and after series, where we showcase and highlight our past and present renovation projects.

A Developers Solution to a Tight Budget

Due to the current state of the economy in New York City and throughout the United States many developers are cutting back on marketing and design services in order to not go over budget as they wait to see how things unfold. The decision to cut back on the  “extra” expense of a “luxury” service such as design and marketing in combination with the current real estate market conditions leaves developers with vacant apartments and un-sold condos.

In fact, apartment vacancy rates in the United States where at a 22 year high of 7.5% and New York City saw the largest 12-month rent decline of 5.8% in July of 2009 (WSJ.com). This means there are now more choices then ever for renters and buyers.

A Shoucair Design Featured in Luxury Home Quarterly Magazine

Hello Everyone,
We have some exciting news! A Shoucair Design & East Block Studio's is featured in the March 2011 issue of Luxury Homes Quarterly. It's such an incredible opportunity to share our design projects with the world so we are very grateful to the editors at LHQ and our wonderful clients that hired us to tackle their design needs. Thank you both--you rock!

Fancy a Summery Outdoor Picnic Tomorrow? Yes, In New York City.

Written by Angelika Wrzesinska of East Block Studios and A Shoucair Design



Believe it or not New Yorkers, for the duration of January 2011 (only) there is a green, warm, leafy park in New York City, open to the public and filled with sunlight (“sunlight”)!

Show Me The Value

Let's face it in today's economy every smart homeowner, developer and investor is all about their ROI. But how do we achieve and even increase our return on investment?

Adding value to your property is always a great place to start. Before we are able to add value we must first understand what "value" really means. Value to a potential buyer is perceived and influenced by many factors.

These factors are:

  • location to transportation (if living in the city)
  • neighborhood
  • features / amenities
  • existing interior and exterior conditions  

Since there is not much we can do about the location and neighborhood of our properties, we should do our best to create a positive impact on property value by addressing the remaining items on the list, features and conditions.

I Cannot Diagnose A Terminal Illness

This is not a picture of my client :).

Today I got a frantic call from an old prospective client:

 "Peta, it has gone all wrong I have spent so much money and nothing is working I am so stressed out when can we meet!."

This was a boutique hotel owner who I had met with mid last year, we had gone back and forth through the negotiation process to create the best interior design package that met both his interior design requirements and budget. I thought we were ready to move forward only to discover weeks later that due to the state of the economy he had decided to "cut cost" by doing all the design on his own.

An Upgrade To The Bean Bag Experience

The other day I was looking for a comfortable, visually interesting piece of furniture for a clients theater room, with my only direction being "Peta, I like bean bags." I came across this beautiful piece of furniture designed by Michel Ducaroy.

The Togo is a Ligne Roset classic which I had the privilege to discover only a few weeks ago, this elegant visually stimulating collection is much more comfortable than it looks. After sitting in one of the togo chairs you might  not want to get up for days, the experience is that good.

There is also a kids version of this delightful collection.

To learn more about the Togo and other collections from Ligne Roset  please visit :
http://ligne-roset-usa.com/

About Us

A Shoucair Design is a New York City interior architecture design & property marketing firm specializing in commercial & residential design. Learn More >

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